Trident Cafe — “Find Your Roast” Welcome Email

Overview

A strategic welcome email conceptualized for Trident Cafe to guide new subscribers through their coffee roast selection. Instead of a generic promotional email, this concept uses an educational framework to help customers discover their ideal flavor profile—reducing choice paralysis and driving first-time purchases.

• Header: “Light, Medium, or Dark? Find your roast” — Hooks readers with an engaging selection question.
• Copy: Features quick sensory roast breakdowns (Light, Medium, Dark) paired with a high-impact comparative visual.
• CTA Strategy: Primary FIND YOUR ROAST button for quick intent, followed by a 3-product grid and GRAB YOUR FAVOURITE ROAST conversion button.

Disclaimer: Self-initiated conceptual project created for portfolio purposes.