A screen recording walkthrough demonstrating the end-to-end setup and technical logic behind three core Klaviyo email flows:
1. Welcome Series: Onboards new subscribers with automated time delays, engagement tracking, and multi-path conditional splits based on user clicks.
2. Abandoned Cart Flow: Triggers recovery sequences on checkout initiation, utilizing strategic wait periods and targeted reminders to rescue uncompleted sales.
3. Customer Winback Flow: Implements a 60-day post-purchase trigger filter to re-engage lapsed buyers with personalized “time for a fresh batch” messaging.
Disclaimer: Self-initiated conceptual project created for portfolio purposes.
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